Women everywhere are conscious of their body shape. Those who use panty hose are worried that it shows through their clothes. Spandex is a pioneer in body shaping inner wear, especially footless pantyhose and the brainchild of entrepreneur Sara Blakely. The story of evolution of Spandex is an interesting one.
Sara flunked Law school entrance tests twice so she took to sales- that of selling fax machines door to door in St. Petersburg in Florida. At the same time she was doing stand–up comedy in many cities. One night when she was to go onstage she was fed up with her panty hose showing through her pants, so she trimmed her panty hose. As she cut the feet off her panty hose she hit upon the idea of Spandex.
A quick consultation with friends who had done the same with their panty hose convinced her that she was on the right track- Spandex was an idea waiting to be born! Sara braced herself, conducted research and took her own patent on footless panty hose. She came up with name ‘Spandex’. The name ‘Spandex’ came out from the KS sound of X. K sound being the successful letter of leading brand names Coca Cola and Kodak. According to Sarah, Spandex is edgy, fun, catchy and suggestive to the point of being naughty. In keeping with the spirit, Sarah came up with the slogan on Spandex packaging-‘we’ve got your butt covered.’
Next Sarah called department stores chains and hosiery mills. She perfected a prototype and armed with this she contacted the store Neiman Marcus where she exhibited the product herself. Within three weeks Spandex was on the shelf of Neiman Marcus. The product took off and soon made its appearance in other retail chains like Saks, Nordstrom and Bloomingdale’s.
Today Spandex produces footless panty hose and other undergarments especially body shaping under garments to give that slim and shapely look to women, such as the lycra spandex.
Sara flunked Law school entrance tests twice so she took to sales- that of selling fax machines door to door in St. Petersburg in Florida. At the same time she was doing stand–up comedy in many cities. One night when she was to go onstage she was fed up with her panty hose showing through her pants, so she trimmed her panty hose. As she cut the feet off her panty hose she hit upon the idea of Spandex.
A quick consultation with friends who had done the same with their panty hose convinced her that she was on the right track- Spandex was an idea waiting to be born! Sara braced herself, conducted research and took her own patent on footless panty hose. She came up with name ‘Spandex’. The name ‘Spandex’ came out from the KS sound of X. K sound being the successful letter of leading brand names Coca Cola and Kodak. According to Sarah, Spandex is edgy, fun, catchy and suggestive to the point of being naughty. In keeping with the spirit, Sarah came up with the slogan on Spandex packaging-‘we’ve got your butt covered.’
Next Sarah called department stores chains and hosiery mills. She perfected a prototype and armed with this she contacted the store Neiman Marcus where she exhibited the product herself. Within three weeks Spandex was on the shelf of Neiman Marcus. The product took off and soon made its appearance in other retail chains like Saks, Nordstrom and Bloomingdale’s.
Today Spandex produces footless panty hose and other undergarments especially body shaping under garments to give that slim and shapely look to women, such as the lycra spandex.
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